VIA20 is an entertainment concept developed by TÁCH SPACES, designed to offer a variety of nightlife experiences within a single destination. For this project, I was commissioned to create a cocktail menu that could communicate the personality of each drink in a more engaging and memorable way. The concept was built around personification. Every cocktail was interpreted as a character whose appearance, attitude, and behavior reflected the flavors, intensity, and overall experience of the drink itself. These characters were then placed within environments inspired by the different cocktail categories, creating a series of illustrated scenes that function as both storytelling devices and menu navigation tools. One of the biggest challenges was translating flavor profiles into personalities. Since I am far from being a cocktail expert, the process involved extensive collaboration with the team at TÁCH, whose knowledge helped shape the identity of each character and the world they inhabit.